Job Title: Senior Marketing Executive Location: Wrexham, UK Role Type: Full-time, permanent
Harper Finley, on behalf of our client, is recruiting a Senior Marketing Executive. Our client operates across the UK, Ireland, and Europe in the agricultural industry. This pivotal role will work in close partnership with the Head of Branding & Marketing to shape and deliver integrated marketing strategies that support the business’s continued growth.
As a senior member of a collaborative four-person marketing team, you will take ownership of key initiatives — from major brand campaigns and regional events to digital engagement and agency management — providing both strategic insight and hands-on delivery.
Duties & Responsibilities:
Lead the planning and execution of agricultural shows, trade events, and customer engagement activities across multiple regions.
Drive integrated brand campaigns across digital, social, and traditional channels to enhance reach and engagement.
Manage relationships with external agencies and partners, ensuring alignment with brand objectives and performance KPIs.
Oversee the creation and development of marketing materials, internal communications, and content strategies.
Provide strategic input on key projects when required.
Analyse marketing performance, reporting on ROI and recommending improvements.
Contribute to the ongoing evolution of brand positioning in the agricultural sector.
Qualifications & Experience Required:
5+ years of experience in a broad marketing role, ideally with exposure to both B2B and B2C campaigns.
Demonstrated success in delivering multi-channel campaigns and managing external agencies.
Strong project management skills with the ability to lead initiatives from conception through to execution.
Excellent communication, influencing, and stakeholder-management skills.
Strategic thinker who is equally comfortable rolling up their sleeves when needed.
A genuine interest in agriculture and rural communities; prior experience in the sector is a strong advantage.
A degree in Marketing, Communications, or a related field (CIM or equivalent professional qualification desirable).
